Better with Beans
About the campaign
The campaign focuses on spreading knowledge about legumes and how we can reduce the environmental and climate impact of food production, as well as promote human health, by growing more legumes and eating more pulses. The website for the campaign contains easily accessible information about the benefits of growing legumes, along with delicious recipes. The idea is to inform and inspire website visitors to try new recipes and eat more pulses.
The project is planning a summer tour in the Swedish-speaking parts of Finland. They will travel to different festivals and markets to talk about the campaign, hand out broschures and taste samples, and engage with the visitors through games, quizzes and workshops.